Available for new projects

I design systems that scale

Principal product designer specializing in complex SaaS products, government services, and platforms. Designed digital experiences for 10M+ users across MENA.

Trusted to simplify services across MENA

Gov.ae

60% faster service discovery

RTA

40% reduction in support calls

Privilee

70% reduction in onboarding dropout

What I Solve

Most designers optimize for beauty.

I optimize for outcomes.

Product strategy, UX, and UI for SaaS products, government services, and complex platforms that require clear flows and deliver measurable outcomes.

Unify fragmented systems into seamless experiences

Scale design to thousands of services and millions of users

Simplify complex processes and reduce friction

Build design systems that enable teams to move fast

I bring systems thinking, strategic design, and a bias toward shipping.

How I Think

The Problem

Privilee is a luxury lifestyle membership app offering exclusive access to Dubai's five-star beach clubs and premium gyms. The app faced a critical problem: 70% of new users dropped out during onboarding.

The initial hypothesis: The app needed more features.

The real problem: Users didn't understand what they were getting.

My Approach

Instead of adding features, I diagnosed the real problem through user research.

I conducted 28 interviews and discovered:

Users didn't understand what Privilee offered
Onboarding was confusing and took too long (five steps)
Users couldn't find nearby venues
Users didn't know how to book activities

My strategic approach:

Simplify onboarding (from five steps to one)
Show value immediately
Enable seamless discovery and booking
Build trust through transparency

Key Decision

We cut unnecessary steps and focused on communicating value.

By removing friction from the onboarding experience, we made users want to complete it. This single decision unlocked 400% growth.

Principle: Remove friction from critical moments.

Featured case study

Privilee: From 2,500 to 12,000 Members

How I Redesigned a Membership App to Drive 400% Growth

The Outcome

Reduction in onboarding dropout

300%

Growth in membership  (12 months)

Improvement in retention

0.0

/5

App Store Rating

What's On Awards

Favourite Lifestyle App

The redesign directly resulted in 9,500 new members and significant revenue growth.

Selected Projects

RTA Dubai Drive App

Key Outcome:

1.8M+ downloads, 90% user satisfaction, MENA Digital Award.

Mobile App

Product Design

UAE Government Portal

Key Outcome:

6M+ annual users, Sheikh Hamdan Award for excellence.

Web Portal

UI/UX

RAK Money Transfer

Key Outcome:

92% task completion, 90% user confidence, 20+ design components.

Mobile App

Product Design

About Me

I’m Jawad Sarwar, a principal product designer and product design consultant working with SaaS companies, startups, and government tech teams.

That shift changed everything. I started asking:

What's the business problem?

What are the constraints?

What trade-offs matter most?

Now, I Partner with founders, government leaders, and product teams who want to build products that scale.

"I believe great design is invisible. It's how the product works, not how it looks.

Jawad Sarwar

Principle Product Designer

I see how parts connect. Design is not just UI. It is how the product works, how the team operates, and how the business grows. I have designed systems serving 10M+ users.

Kind Words

Flow Fournier

Experience Designer & Strategist

"Jawad has displayed critical thinking, brought a lot of good ideas to the table on every project I worked with him. Our teams relied on him to not only make our ideas come to life, but significantly improve them whenever possible.

Both his thinking and delivery are strong.

Years Experience

"Jawad is a very talented designer who is always willing to learn new things, use new tools and create intuitive user experiences.

He is a pleasure to work with.

Sheena Caprani

Sprint Master | Manager

"Jawad is one of a few people I know who are highly technical in UI. He is very precise in his craft. Always have that final design beautiful from static to source. Beyond his UI skills, he understand UX at it business core."

Rusnell Espinoza

Digital Designer | Visual Communication and Marketing Design

Design awards

Flow Fournier

Experience Designer & Strategist

Both his thinking and delivery are strong.

Years Experience

Rusnell Espinoza

Digital Designer | Visual Communication and Marketing Design

"Jawad is a very talented designer who is always willing to learn new things, use new tools and create intuitive user experiences.

He is a pleasure to work with.

Sheena Caprani

Sprint Master | Manager

Design awards

Flow Fournier

Experience Designer & Strategist

Both his thinking and delivery are strong.

Rusnell Espinoza

Digital Designer | Visual Communication and Marketing Design

Years Experience

"Jawad is a very talented designer who is always willing to learn new things, use new tools and create intuitive user experiences.

He is a pleasure to work with.

Sheena Caprani

Sprint Master | Manager

Design awards

Crafted accessible experiences for 50M+ UAE users

Liquid glass: Apple’s bold UI leap or accessibility misstep?

Customer Acquisition Is a Hesitation Problem

NEW ARTICLE

Let's Talk

If you are building a SaaS product, government service, or complex platform and need a senior product designer, I’d be happy to explore working together.

Full-time roles

Advisory work

Selected projects

Jawad Sarwar – Principal Product Designer